Privacy

Privacy Policy

Last Updated: September 21, 2025

1. Introduction

Personalize a Gift LLC ("we," "our," or "us") operates eLista (elista.ai), an AI-powered content automation platform for ecommerce businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

By using eLista, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our service.

Contact Information:

  • Company: Personalize a Gift LLC
  • Address: 1305 Kildare Ct, Snellville, GA 30078
  • Email: shaun.bradshaw@outlook.com

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Name, email address, password, business name
  • Payment Information: Processed securely through Stripe (we do not store credit card numbers)
  • Brand Assets: Logos, brand colors, fonts, and other customization preferences
  • Content: Product information, blog articles, and social media content you create or approve

2.2 Information from Third-Party Platforms

When you connect third-party services to eLista, we collect:

  • Shopify: Store URL, product data, inventory information, blog posts
  • Facebook/Meta: Page information, Instagram account details, posting permissions
  • Pinterest: Board information, pin data, account details
  • Social Media Analytics: Post performance metrics, engagement data, impressions

2.3 Automatically Collected Information

  • Usage Data: Pages viewed, features used, time spent on platform
  • Device Information: Browser type, operating system, IP address
  • Cookies and Tracking: We use cookies and similar technologies to enhance your experience

2.4 AI-Generated Content

  • Prompts and Inputs: Information you provide to generate content
  • Generated Content: AI-created text, images, and social media posts
  • Performance Data: How generated content performs on social platforms

3. How We Use Your Information

We use collected information for:

3.1 Service Delivery

  • Creating and managing your account
  • Generating AI-powered content for your products
  • Publishing content to your connected social media accounts
  • Managing your content calendar and scheduling
  • Providing customer support

3.2 Service Improvement

  • Analyzing usage patterns to improve features
  • Developing new functionality
  • Optimizing AI content generation
  • Troubleshooting technical issues

3.3 Communication

  • Sending service updates and notifications
  • Daily digest emails with content ready for review
  • Responding to your inquiries
  • Sending important account information

3.4 Legal and Security

  • Complying with legal obligations
  • Preventing fraud and abuse
  • Enforcing our Terms of Service
  • Protecting user safety and security

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share information with trusted service providers who assist us:

  • OpenAI: For AI content and image generation
  • Shopify: To access your store data and sync products
  • Meta (Facebook/Instagram): To post content on your behalf
  • Pinterest: To create and schedule pins
  • Stripe: For payment processing
  • Amazon Web Services (AWS): For hosting and storage
  • Microsoft/Google: For email services and analytics

Important: These providers are contractually obligated to protect your data and use it only for providing services to us.

4.2 Social Media Platforms

When you authorize eLista to post on your behalf:

  • We access your connected accounts using OAuth tokens
  • We post content according to your scheduling preferences
  • We retrieve analytics data to show post performance
  • We never post without your approval (unless you enable auto-publishing)

4.3 Legal Requirements

We may disclose information if required by law, court order, or government request, or to:

  • Protect our rights and property
  • Prevent fraud or security threats
  • Protect user safety

4.4 Business Transfers

If Personalize a Gift LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you via email and/or prominent notice on our website.

5. Data Retention

We retain your information for as long as necessary to:

  • Provide our services (active account data)
  • Comply with legal obligations (7 years for financial records)
  • Resolve disputes and enforce agreements

Specific Retention Periods:

  • Account Data: Retained while your account is active
  • Generated Content: 90 days after deletion or account closure
  • Analytics Data: 2 years for historical reporting
  • Payment Records: 7 years for tax/legal compliance
  • Support Communications: 3 years

You may request deletion of your data at any time by contacting shaun.bradshaw@outlook.com. We will delete your data within 30 days, except where retention is required by law.

6. Your Rights and Choices

6.1 Account Access and Control

  • Access: View and download your data through your account settings
  • Correction: Update incorrect information anytime
  • Deletion: Request account deletion and data removal
  • Export: Download your data in portable format

6.2 Communication Preferences

  • Opt out of marketing emails (service emails still required)
  • Customize notification settings in your account
  • Unsubscribe links in all marketing emails

6.3 Connected Accounts

  • Disconnect third-party platforms anytime
  • Revoke access tokens through platform settings
  • Delete previously posted content manually through platforms

6.4 Cookie Preferences

  • Disable cookies in browser settings (may limit functionality)
  • Opt out of analytics tracking
  • Use private/incognito browsing mode

7. Data Security

We implement industry-standard security measures:

7.1 Technical Safeguards

  • Encryption: All data encrypted in transit (HTTPS/TLS) and at rest
  • Access Tokens: Encrypted storage of OAuth tokens
  • Password Security: Hashed and salted using bcrypt
  • Secure Hosting: AWS infrastructure with security best practices

7.2 Organizational Safeguards

  • Limited employee access to personal data
  • Regular security audits and updates
  • Incident response procedures
  • Third-party security assessments

7.3 Your Responsibility

  • Use strong, unique passwords
  • Enable two-factor authentication (when available)
  • Keep login credentials confidential
  • Report suspicious activity immediately

Note: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Children's Privacy

eLista is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at shaun.bradshaw@outlook.com.

9. Third-Party Links

Our service may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

10. International Data Transfers

Your information may be transferred to and maintained on servers located outside your jurisdiction. By using eLista, you consent to the transfer of your information to the United States and other countries where our service providers operate.

11. California Privacy Rights (CCPA)

While we do not specifically target California residents, California users have certain rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of sale of personal information (we do not sell data)
  • Right to deletion of personal information
  • Right to non-discrimination for exercising CCPA rights

To exercise these rights, contact shaun.bradshaw@outlook.com.

12. Facebook/Meta Platform Policy Compliance

12.1 Data Usage

We use Facebook and Instagram data only to:

  • Display your authorized pages and accounts
  • Create and schedule posts on your behalf
  • Retrieve post analytics and performance metrics
  • Show you content performance in our dashboard

12.2 Data Storage

  • OAuth tokens stored encrypted
  • Minimal Facebook/Instagram data cached
  • Analytics data aggregated and anonymized where possible
  • No data sold or shared with other users

12.3 User Control

  • You control what content is posted
  • You can disconnect accounts anytime
  • Review and approve posts before publishing
  • Delete individual posts or all data

12.4 Compliance

We comply with all Facebook Platform Policies including:

  • Obtaining proper user consent
  • Displaying clear data usage disclosures
  • Providing data deletion mechanisms
  • Maintaining data security standards

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated via:

  • Email notification to registered users
  • Prominent notice on our website
  • In-app notifications

Continued use of eLista after changes constitutes acceptance of the updated policy.

14. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

Email: shaun.bradshaw@outlook.com
Mail: Personalize a Gift LLC, 1305 Kildare Ct, Snellville, GA 30078
Response Time: We aim to respond within 5 business days

15. Consent

By using eLista, you consent to:

  • This Privacy Policy
  • Collection and use of information as described
  • Transfer of data to service providers
  • Cookie usage as described
  • Receiving service-related communications

You may withdraw consent by deleting your account or contacting us at shaun.bradshaw@outlook.com.

Acknowledgment: I have read and understand this Privacy Policy and agree to the collection, use, and disclosure of my information as described herein.

This Privacy Policy was last updated on September 21, 2025. Please review it periodically for changes.